BaskinBrand - Tag Archive for "Windows 8"

Microsoft Earnings and Xbox Event Will Likely Meet Expectations…and That’s the Problem

Published on April 11, 2013 by JSB

Will PC sales crash mean Microsoft can’t get away with being consistently unremarkable? Reputation history says no…for now. (Read the complete essay at Forbes)

Tags: Azure, Consensiv, Microsoft, Surface, Windows 8, Xbox

Three Ways Microsoft Could Change The World With Windows 8

Published on January 12, 2013 by JSB

Here’s how Microsoft could make a difference in 2013. (Read the complete essay at Forbes)

Tags: Apple, iPad, Microsoft, Surface, Windows 8

Microsoft’s Marketing Malfeasance

Published on November 10, 2012 by JSB

The company’s master class in how to screw up a huge branding opportunity. (Read the complete essay at Forbes)

Tags: Apple, Larry Niven, Microsoft, Steve Ballmer, Surface, Windows 8

How I’d Spend $1.5 Billion To Sell Windows 8

Published on October 22, 2012 by JSB

The rumors are that Microsoft is planning to spend between $1.5 and $1.8 billion marketing its newest operating system, Windows 8. It’s a fair guesstimate that we’ll get lots of glossy ads, tons of “content” on social platforms, and pretty much every other trick and tool that a veritably endless amount of money will buy.

Looking Beneath the Surface

Published on July 5, 2012 by JSB

I know I’m a dim bulb on this one, but I cannot comprehend why Microsoft plans to build its own tablet computer, called the Surface. I’ve read the most likely explanations. It wants its own piece of the market segment that Apple invented and controls, since tablets may well put PCs out of business. It