BaskinBrand - Tag Archive for "Twitter"

Social Media Are Junk Food For Our Brains. Why Are The Nutritionists Silent?

Published on February 6, 2013 by JSB

Much of social online experience is like eating a bag of potato chips. Discuss… (Read the complete essay at Forbes)

Hurricane Sandy Will Be The Biggest Branding Event For Insurance Companies In 2013

Published on December 4, 2012 by JSB

Claim probs won’t be biggest issue for insurance brands after Sandy; people getting exactly what they paid for will be. (Read the complete essay at Forbes)

Tags: AIG, Allstate, American Family, Hartford, Insurance, Liberty Mutual, MetLife, Nationwide, New Jersey, New York, New York Life, Prudential, State Farm, TIAA-CREF, Twitter, United States

When Marketers Give Up

Published on September 3, 2012 by JSB

Vermont’s tourism folks have decided to give up promoting their state to a rotating cadre of residents who’ll tweet whatever they please, following the broad outlines of Sweden’s experiment doing the same earlier this year. Social media evangelists praised both campaigns as “bold experiments” that recognized the immense potential of social interaction. I think the

The Post-Advertising Future

Published on July 30, 2012 by JSB

For all the talk over the past few years about consumers no longer believing what brands tell them, the shift in content and control away from marketers, and the prevailing power of social interaction as the mechanism for disseminating and using information…isn’t it odd that the only way social technology platforms think they can reliably

Stop Waiting For Bad News

Published on June 25, 2012 by JSB

I know I’m dim, but I don’t understand all the blather about bad news or customer complaints being the chance for brands to earn trust. I think it’s the opposite of how you should look at things; trust comes from a shared understanding before bad things happen. Problems aren’t exceptions. They’re failings of systems or