BaskinBrand - Tag Archive for "Sony"

Can Microsoft’s Xbox Get Hollywood To Help Reinvent Gaming?

Published on May 20, 2013 by JSB

We don’t need better gaming tech, we need better games. (Read the complete essay at Forbes)

Tags: Apple, EVE Online, Microsoft, Nintendo, PlayStation, Sony, Wii, Worlds of Warcraft, Xbox

PR is the Tail of a Crisis Dog

Published on July 12, 2012 by JSB

I read earlier this week that chicken foods giant Tyson had hired a PR firm (Fleishman-Hillard) to be its “agency of record” for crisis communication and corporate reputation. The article said it was uncommon to retain crisis help on an ongoing basis. It’s also a misplaced focus of Tyson’s attention. Corporate reputation isn’t the invention

Looking Beneath the Surface

Published on July 5, 2012 by JSB

I know I’m a dim bulb on this one, but I cannot comprehend why Microsoft plans to build its own tablet computer, called the Surface. I’ve read the most likely explanations. It wants its own piece of the market segment that Apple invented and controls, since tablets may well put PCs out of business. It