BaskinBrand - Tag Archive for "social media"

Social Media Marketing Advice, According To Doctor Who

Published on May 14, 2013 by JSB

Earthling gurus stand aside, and let a time lord show you how it’s done. (Read the complete essay at Forbes)

Tags: BBC, Doctor Who, social media

Social Media Are Junk Food For Our Brains. Why Are The Nutritionists Silent?

Published on February 6, 2013 by JSB

Much of social online experience is like eating a bag of potato chips. Discuss… (Read the complete essay at Forbes)

Tags: Facebook, social media, Twitter

The Post-Advertising Future

Published on July 30, 2012 by JSB

For all the talk over the past few years about consumers no longer believing what brands tell them, the shift in content and control away from marketers, and the prevailing power of social interaction as the mechanism for disseminating and using information…isn’t it odd that the only way social technology platforms think they can reliably

Communities of Purpose – Part 2

Published on June 14, 2012 by JSB

People have aggregated into communities because of shared purposes since time began. A shared cave to avoid getting eaten by saber-toothed tigers. Walled medieval villages to make silk or conduct trade. Suburbs to avoid cities, and cities to avoid the country. Every community in the real world got together, and stayed together (or not) because

Communities of Purpose – Part 1

Published on June 11, 2012 by JSB

I speak at conferences and company events, and one of my lines always gets a lot of knowing chuckles: “Nobody wakes up in the morning wishing they had a closer relationship with their toothpaste.” So why are so many brands working so hard (and spending so much money) trying to do just that? Actually, I