BaskinBrand - Tag Archive for "Procter & Gamble"

P&G’s Social Media Orthodoxy Could Sink Its Innovation Progress

Published on November 18, 2012 by JSB

P&G could lead the next social media revolution if it first challenged the orthodoxy it has embraced. (Read the complete essay at Forbes)

Tags: Facebook, P&G, Procter & Gamble

Marketing’s Revenge

Published on August 16, 2012 by JSB

Now that we’re starting to see the first class of major brand CMOs who embraced the inanity of non-marketing marketing via social media bite the dust, their former employers are acknowledging the fundamentals of smart marketing…albeit with new twists and technologies. Call it the Revenge of Marketing, or a Return to Reality. It’s good news