BaskinBrand - Tag Archive for "OS"

How I’d Spend $1.5 Billion To Sell Windows 8

Published on October 22, 2012 by JSB

The rumors are that Microsoft is planning to spend between $1.5 and $1.8 billion marketing its newest operating system, Windows 8. It’s a fair guesstimate that we’ll get lots of glossy ads, tons of “content” on social platforms, and pretty much every other trick and tool that a veritably endless amount of money will buy.

Looking Beneath the Surface

Published on July 5, 2012 by JSB

I know I’m a dim bulb on this one, but I cannot comprehend why Microsoft plans to build its own tablet computer, called the Surface. I’ve read the most likely explanations. It wants its own piece of the market segment that Apple invented and controls, since tablets may well put PCs out of business. It