BaskinBrand - Tag Archive for "Olympics"

Keeping Score

Published on April 6, 2013 by JSB

Sports are sanitized warfare. (Read the complete essay at Histories of Social Media)

Tags: Greek, International Olympic Committee, Isthmian, Nemean, Olympics, Ottoman Empire, Panhellenic Games, Pythian

Did you catch any of those AT&T ads during the Olympics in which a winning swimmer or runner time was actually in the spot like right after somebody won a race? It wasn’t that immediate (though I remember it so), but it was nevertheless an incredibly brilliant example of how the artifice and invention of

Tags: AT&T, BBDO, Olympics, Pledge, T-Mobile, The New Possible

I Want JC Penney To Succeed

Published on August 13, 2012 by JSB

JC Penney announced a no-sale strategy last year, along with an intention to replace sales with “everyday low prices” and a more respectful approach to its customers (instead of perpetuating the inane high pricing, constant discounts, and other detritus that have all but destroyed brick & mortar retailing). Then it decided to communicate the new

Tags: JC Penney, Olympics, P&G, Ron Johnson

It’s Time to Return to an All-Amateur Olympics

Published on August 6, 2012 by JSB

Andy Murray beats Roger Federer for the gold medal in tennis (just as the Williams sisters beat tow lesser-known Czech pros). The NBAers on the U.S. basketball team whomp the Nigerian team by doubling their score (winning 156-73). Pro footballers take the pitch playing on many different national teams. Most of the other competitors who

Seven Ways Twitter is Ruining the Olympics

Published on August 2, 2012 by JSB

You may have heard that the 2012 London Games are the first “Social Olympics,” as if adding the word “social” to anything makes it different (I think adding “in between the sheets” at the end of a fortune pulled from a Chinese cookie is far more insightful). So how exactly is Twitter changing the Olympics?

Page 1 of 212

Keeping Score

Real Storytelling

I Want JC Penney To Succeed

It’s Time to Return to an All-Amateur Olympics

Seven Ways Twitter is Ruining the Olympics