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Stop Telling Me Stories About Your Brand

Published on June 18, 2012 by

I know I’m a dim bulb, but being a liberal arts grad is both blessing and curse. It’s wonderful to see the world in terms of poetic metaphor and meaning. It’s also a distraction that can lead me to overestimate my own skills as a communicator, as well as misjudge anybody’s interest in hearing what

 
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