BaskinBrand - Tag Archive for "Johnson & Johnson"

J&J Corporate Image Campaign Fails to Talk the Walk

Published on May 8, 2013 by JSB

J&J is spending $30 million to tell the world it cares about people. Is that really what we needed to hear from it? (Read the complete essay at Forbes)

Tags: corporate image, J&J, Johnson & Johnson, pharma, reputation

PR is the Tail of a Crisis Dog

Published on July 12, 2012 by JSB

I read earlier this week that chicken foods giant Tyson had hired a PR firm (Fleishman-Hillard) to be its “agency of record” for crisis communication and corporate reputation. The article said it was uncommon to retain crisis help on an ongoing basis. It’s also a misplaced focus of Tyson’s attention. Corporate reputation isn’t the invention