Andy Murray beats Roger Federer for the gold medal in tennis (just as the Williams sisters beat tow lesser-known Czech pros). The NBAers on the U.S. basketball team whomp the Nigerian team by doubling their score (winning 156-73). Pro footballers take the pitch playing on many different national teams. Most of the other competitors who
You may have heard that the 2012 London Games are the first “Social Olympics,” as if adding the word “social” to anything makes it different (I think adding “in between the sheets” at the end of a fortune pulled from a Chinese cookie is far more insightful). So how exactly is Twitter changing the Olympics?