BaskinBrand - Tag Archive for "Google"

Ron Johnson, Marissa Mayer, and the Risks of Hiring a Celebrity CEO

Published on April 20, 2013 by JSB

Based on most celebrity CEO experiences, public companies should incur a “celebrity discount” in valuation. (Read the complete essay at Forbes)

Tags: Carol Bartz, Google, J. C. Penney, Marissa Mayer, Ron Johnson, Target, Yahoo

It’s Time for Dell to Activate Its Investment in Social Media

Published on March 30, 2013 by JSB

Is Dell’s turnaround strategy really too scary to be shared publicly? (Read the complete essay at Forbes)

Tags: Dell, Google, Lenovo, Microsoft, PC

The Real Mobile Opportunity

Published on October 11, 2012 by JSB

I was on a podcast panel a few weeks ago and we got to debate whether coupons were the killer app for mobile marketing. I said I didn’t think so, though the idea is certainly valid and lucrative The real mobile opportunity, however, makes coupons look like a Foursquare check-in. The big ideas for mobile

From Empowerment to Abandonment

Published on September 24, 2012 by JSB

My networked, always-on life just hit a wall, and it has given me a chance to consider how quickly and completely digital experience can go from feelings of empowerment to feeling utterly abandoned. I created a Gmail account a few weeks ago, and gave it the most perfect, alphanumerical and punctuated password imaginable. When I

Looking Beneath the Surface

Published on July 5, 2012 by JSB

I know I’m a dim bulb on this one, but I cannot comprehend why Microsoft plans to build its own tablet computer, called the Surface. I’ve read the most likely explanations. It wants its own piece of the market segment that Apple invented and controls, since tablets may well put PCs out of business. It