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DIRECTV Illustrates That Customer Service Needs to be Proactive, Not Reactive

Published on November 24, 2012 by

Musings on customer service in our Age of the Kvetch. (read the complete essay at Forbes)

 
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Customer Service is Where Brands Meet Truth

Published on July 19, 2012 by

A vast majority of American customers are dissatisfied with the service they get, according to a new survey, whether when they’re seeking help with a problem or even simply trying to buy something (80% of respondents said they’d abandoned a purchase process). Of course, the research is intended to sell technology services, as it was

 
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Stop Waiting For Bad News

Published on June 25, 2012 by

I know I’m dim, but I don’t understand all the blather about bad news or customer complaints being the chance for brands to earn trust. I think it’s the opposite of how you should look at things; trust comes from a shared understanding before bad things happen. Problems aren’t exceptions. They’re failings of systems or

 
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