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Communities of Purpose – Part 2

Published on June 14, 2012 by

People have aggregated into communities because of shared purposes since time began. A shared cave to avoid getting eaten by saber-toothed tigers. Walled medieval villages to make silk or conduct trade. Suburbs to avoid cities, and cities to avoid the country. Every community in the real world got together, and stayed together (or not) because

 
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Communities of Purpose – Part 1

Published on June 11, 2012 by

I speak at conferences and company events, and one of my lines always gets a lot of knowing chuckles: “Nobody wakes up in the morning wishing they had a closer relationship with their toothpaste.” So why are so many brands working so hard (and spending so much money) trying to do just that? Actually, I

 
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