BaskinBrand - Tag Archive for "Best Buy"

Best Buy Copies J.C. Penney and Wall Street Applauds?

Published on April 6, 2013 by JSB

How is it that the only people who like this retailer’s move know little about retailing? (Read the complete essay at Forbes)

Tags: Best Buy, J. C. Penney

Bad Decisions And No Results: What You Can Learn From Super Bowl Advertisers’ Mistakes

Published on January 20, 2013 by JSB

Here’s how CMOs can avoid making the same mistakes made by advertisers on the Super Bowl. (Read the complete essay at Forbes)

Tags: Best Buy, Budweiser, Doritos, Pepsi, Super Bowl

Marketing’s Revenge

Published on August 16, 2012 by JSB

Now that we’re starting to see the first class of major brand CMOs who embraced the inanity of non-marketing marketing via social media bite the dust, their former employers are acknowledging the fundamentals of smart marketing…albeit with new twists and technologies. Call it the Revenge of Marketing, or a Return to Reality. It’s good news

Dinosaurs or Neanderthals?

Published on May 17, 2012 by JSB

I don’t know the real reason why Barry Judge recently departed Best Buy after serving as its CMO for over a decade. Ditto for why Jeffrey Hayzlett left Kodak, or why Russ Klein and Burger King parted ways in 2009. But I know they share one common attribute: they were all early adopters of Social