BaskinBrand - Tag Archive for "Amazon"

Amazon Earns Customer Loyalty With Integrity, Not Rewards

Published on May 9, 2013 by JSB

An expected $.16 refund says more about our relationship than any perks or bonus program. (Read the complete essay at Forbes)

Tags: Amazon, customer loyalty

Looking Beneath the Surface

Published on July 5, 2012 by JSB

I know I’m a dim bulb on this one, but I cannot comprehend why Microsoft plans to build its own tablet computer, called the Surface. I’ve read the most likely explanations. It wants its own piece of the market segment that Apple invented and controls, since tablets may well put PCs out of business. It

Stop Waiting For Bad News

Published on June 25, 2012 by JSB

I know I’m dim, but I don’t understand all the blather about bad news or customer complaints being the chance for brands to earn trust. I think it’s the opposite of how you should look at things; trust comes from a shared understanding before bad things happen. Problems aren’t exceptions. They’re failings of systems or