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Oscar Mayer Misses An Opportunity

Published on May 24, 2012 by

Oscar Mayer is running one of the biggest ad efforts in its 100+ year history to promote a line of cold cuts that use no artificial preservatives. It’s entitled “It’s Yes Food,” and the spot I’ve seen shows a mom saying “no” to various things her family wants to do but then saying “yes” when

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Tell Me Something That Matters To Me

Published on May 21, 2012 by

The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort

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Dinosaurs or Neanderthals?

Published on May 17, 2012 by

I don’t know the real reason why Barry Judge recently departed Best Buy after serving as its CMO for over a decade. Ditto for why Jeffrey Hayzlett left Kodak, or why Russ Klein and Burger King parted ways in 2009. But I know they share one common attribute: they were all early adopters of Social

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Apple Loses A Customer

Published on May 14, 2012 by

I know I’m dim, and I know that customers suffer glitches with every tech brand so my complaint isn’t news. But I want to explore it in the broader scheme of brand integrity and business strategy. My Mom got her first computer a few years ago: a Mac mini, one generation prior to the current

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Thank God For Lawyers

Published on May 10, 2012 by

I know I’m being dim on this one, but I’ve been thinking about the John Edwards case and I can’t help but think that our society is better off for it. In fact, I’m thankful for lawyers pursuing cases. Any cases. Cases of national import or perverse vendetta. Class action suits and corporate takeovers. The

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