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Kraft & Kellogg’s Are Clueless

Published on May 31, 2012 by

Kraft has rebranded its salad dressing as “anything dressing.” Kellogg’s “Project Signature” is intended to change the way consumers experience breakfast. Both companies are enamored with the ideas, emotions, associations and appearance of their branding. And both companies are clueless. You wouldn’t know it from the fawning media coverage that takes even the most inane

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How Much Is My “Like” Worth?

Published on May 28, 2012 by

I received an email a few weeks ago from Travelocity, a service I use rather infrequently to book hotels, and it offered me a $25 coupon if I’d “like” the company’s Facebook page. It got me thinking about what it would get in return: Inclusion in my collection of Likes An entry on my Timeline

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Oscar Mayer Misses An Opportunity

Published on May 24, 2012 by

Oscar Mayer is running one of the biggest ad efforts in its 100+ year history to promote a line of cold cuts that use no artificial preservatives. It’s entitled “It’s Yes Food,” and the spot I’ve seen shows a mom saying “no” to various things her family wants to do but then saying “yes” when

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Tell Me Something That Matters To Me

Published on May 21, 2012 by

The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort

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Dinosaurs or Neanderthals?

Published on May 17, 2012 by

I don’t know the real reason why Barry Judge recently departed Best Buy after serving as its CMO for over a decade. Ditto for why Jeffrey Hayzlett left Kodak, or why Russ Klein and Burger King parted ways in 2009. But I know they share one common attribute: they were all early adopters of Social

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